is it, that you do?
GEEK, SPEAKER, ADVISOR I MAY 2018 - ONGOING
My business nowadays is to make the most of yours.
Often asked to speak at Tech, Marketing & Start up events across Asia. Build great relationships & networks across all industries in Australasia; a true people person & community contributor. For Speaking Enquiries, head here.
Advisor at She Starts.
Board member at Girls in Tech.
FOUNDER & FORMER CEO I JANUARY 2016 - MAY 2018
chozun 途赞 - an ecosystem that allowed Chinese travellers to discover, book and access the best personalised local experiences & services based on each individuals taste. The mobile platform was powered by proprietary AI & Data Science, driven by crypto (CZN) & the blockchain.
From Private Drivers, Dining, Hidden Gems to Local experiences, translators, local guides, pampering & beauty services, fitness & wellness, laundry services - the traveller was covered.
Exited 2018 in China.
Co-Founded the startup, raised institutional investment from SOSV.
Drove strategic direction, operations of the entire business & hired team to work alongside & develop this product.
Product went live within 6 months of ideation. On-boarded over 3,200 providers & expanded to 22 cities throughout China, South East Asia & Australia.
Fostered successful ICO pre-sale.
Expanded & set up full operations, team & overall business logistics within China to focus on independent millennial outbound Chinese travellers.
Drove revenue growth, managed business cash flow, product management & partnerships with leading brands.
Built and led team of 15+ employees, with varied skill set to achieve product and brand development and growth.
Managing P&L of a startup and building financial sustainability.
Macleay College & RMIT
MACLEAY: HEAD OF DIGITAL MEDIA & ADVERTISING PROGRAM & LECTURER I 2019 - CURRENT
RMIT: LECTURER I 2015 - CURRENT
Program facilitator & passionate lecturer, teacher & mentor to students, teaching in Australia's leading universities:
Intro to Digital Media - Bachelor of Digital Media
Mobile Communications - Bachelor of Advertising Media
Digital Marketing & Business Strategy - Bachelor of Business
Digital Media Planning - Masters of Media Planning
Digital & Social Media Strategy & Marketing - Masters of Communications & Advertising & Undergraduate Advertising
Google Adwords & Online Advertising - Masters of Advertising
Capestone - Mentorship for Entrepreneurs
CO-FOUNDER I MARCH 2014 - DEC 2015
What started as a side passion project from the love for handmade leather boots in Mexico, became a full e-Commerce business, that we set up & successfully exited soon after.
Set up entire supply chain from ethically hand making leather boots, based on our design, in Mexico & importing them Australia.
Set up e-Commerce store & distribution cycle.
50% of proceeds were donated to a Women's charity fund for equal rights in Mexico.
Successfully sold & exited in late 2015.
CO-FOUNDER I JAN 2014 - DEC 2015
Co-Founded Digital Consultancy. Growth hacking through Digital Innovation, Strategy, Production of Digital projects for small, medium & large Brands through consultation.
Key Clients & Highlights:
Selfridges - assisted to set up their first e-Commerce presence for UK store - bringing over 10,000 units online.
The London School of Media Makeup - online advertising strategy, creation, management of budget & monitoring of Adwords.
Various brand consultation, digital innovation strategy consulting, social media community building & management of online assets.
Freelance Digital Specialist
JAN 2014 - DEC 2015
Specialising in all things digital, social media, innovation - ranging from; Digital Strategy, Scoping, Documentation, Production, Project Management, Implementation, Business Operations and sometimes even Therapist (People Management).
Diligent & highly experienced in setting up Google Adwords, Facebook ad campaigns, SEO audit & improvement for clients. The list goes on.
My true speciality - I am a doer, Producer - I get the job done with passion and at a high standard. Also have managed and produced many Photography shoots on behalf of clients within fashion, lifestyle, travel.
Grey Group Australia
HEAD OF OPERATIONS I MAY 2011 - JULY 2014
Working on all types of digital projects and their extensions (integrated, experiential, broadcast, photography, outdoor) as the main point of contact for both internal and external stakeholders. Large focus on strategy, scoping, user experience, functionality & ensuring achieving projects within budget and timeline.
Leading a team of 25+ Producers, Designers and Developers. People management & looking after teams needs, delegating tasks.
Reporting directly to the CEO - part of the core management team.
Focused on building all operational processes within the agency - tools, budgets, timelines.
Own P&L & overall business financial management - ensuring projects operate smoothly, within client budgets & are profitable for the agency.
SENIOR DIGITAL PRODUCER I OCT 2009 - APRIL 2011
Leading Senior Digital Producer across campaign work and longer term digital development. Worked within a growing team, and was presented with daily challenges; pushing conventions.
Hybrid all round producer & operations role.
Team leader of 10+ employees.
Managing projects, from strategy, to scoping to development.
Budgets & department financial management.
Contributed to processes, improving efficiency throughout the agency.
SENIOR DIGITAL ACCOUNT MANAGER I MAR 2007 - OCT 2009
A hybrid Account Service & Producer role. My first agency role, whilst completing university studies.
Within three years, I excelled within Digital Account Service and was promoted to Senior Account Manager from Account Exec.
MARKETING MANAGER I 2006 - APRIL 2007
Work placement as a result of a successful application to partake in Swinburne’s Industry Based Learning (IBL) lead me to this opportunity where I put theory to practice.
Managed development & content of company website.
Promoted the launch of new franchises, creating marketing profiles for franchise businesses.
Ongoing communications with external stakeholders to inform of franchise launches.
What I know…
SOFTWARE/ PROGRAMS/ STUFF
MAC: KeyNote, Axure, Sketch
ADOBE CC: Photoshop, Illustrator, In Design, After Effects.
PROJECT MANAGEMENT TOOLS: Slack, Todoist, Invision, Trello, Basecamp, JIRA, Podio, Smartsheet, Float, Google Docs & Calendar.
MICROSOFT OFFICE: I mean, really? Yes. I am proficient in office :)
2005 – 2008: SWINBURNE UNI, MELBOURNE
Bachelor of Arts, Media Communications.
2004: SWINBURNE TAFE, MELBOURNE
Advanced Diploma of Business, Public Relations.
1998 – 2003: ST COLUMBA’S COLLEGE, ESSENDON
Victorian Certificate of Education.