what

is it, that you do?

 

Teresa Truda

GEEK, SPEAKER, ADVISOR I MAY 2018 - ONGOING

My business nowadays is to make the most of yours.

Currently Geek Out & work on building brands of Round 3, Lightfeet, Tradeplus 24, Bulla, VATE, MYOB, Real Estate Brands, Individuals & Ad agencies too.

Often asked to speak at Tech, Marketing & Start up events across Asia. Build great relationships & networks across all industries in Australasia; a true people person & community contributor. For Speaking Enquiries, head here.

Advisor at She Starts & open to Board Opportunities.

Set up super stealth Overachievers Anonymous Club.

chozun 途赞

FOUNDER & FORMER CEO  I JANUARY 2016 - MAY 2018

chozun 途赞 - an ecosystem that allowed Chinese travellers to discover, book and access the best personalised local experiences & services based on each individuals taste. The mobile platform was powered by proprietary AI & Data Science, driven by crypto (CZN) & the blockchain.

From Private Drivers, Dining, Hidden Gems to Local experiences, translators, local guides, pampering & beauty services, fitness & wellness, laundry services - the traveller was covered.

Key achievements:

  • Exited 2018 in China.

  • Co-Founded the startup, raised institutional investment from SOSV.

  • Drove strategic direction, operations of the entire business & hired team to work alongside & develop this product.

  • Product went live within 6 months of ideation. On-boarded over 3,200 providers & expanded to 22 cities throughout China, South East Asia & Australia.

  • Fostered successful ICO pre-sale.

  • Expanded & set up full operations, team & overall business logistics within China to focus on independent millennial outbound Chinese travellers.

  • Drove revenue growth, managed business cash flow, product management & partnerships with leading brands.  

  • Built and led team of 15+ employees, with varied skill set to achieve product and brand development and growth.

  • Managing P&L of a startup and building financial sustainability.  

chozun.com

Macleay College & RMIT

MACLEAY: HEAD OF DIGITAL MEDIA & ADVERTISING PROGRAM & LECTURER I 2019 - CURRENT

RMIT: LECTURER  I 2015 - CURRENT

Program facilitator & passionate lecturer, teacher & mentor to students, teaching in Australia's leading universities:

  • Intro to Digital Media - Bachelor of Digital Media

  • Mobile Communications - Bachelor of Advertising Media

  • Digital Marketing & Business Strategy - Bachelor of Business

  • Digital Media Planning - Masters of Media Planning

  • Digital & Social Media Strategy & Marketing - Masters of Communications & Advertising & Undergraduate Advertising

  • Google Adwords & Online Advertising - Masters of Advertising

  • Capestone - Mentorship for Entrepreneurs

macleay.edu.au

rmit.edu.au

Pata Pata

CO-FOUNDER  I MARCH 2014 - DEC 2015

What started as a side passion project from the love for handmade leather boots in Mexico, became a full e-Commerce business, that we set up & successfully exited soon after.

Key achievements:

  • Set up entire supply chain from ethically hand making leather boots, based on our design, in Mexico & importing them Australia.

  • Set up e-Commerce store & distribution cycle.

  • 50% of proceeds were donated to a Women's charity fund for equal rights in Mexico.

  • Successfully sold & exited in late 2015.

Lialina

CO-FOUNDER  I JAN 2014 - DEC 2015

Co-Founded Digital Consultancy.  Growth hacking through Digital Innovation, Strategy, Production of Digital projects for small, medium & large Brands through consultation.

Key Clients & Highlights:

Selfridges - assisted to set up their first e-Commerce presence for UK store - bringing over 10,000 units online.

The London School of Media Makeup - online advertising strategy, creation, management of budget & monitoring of Adwords.

Agency Iceberg, The Perfect Package & Anthos - set up entire digital advertising & brand strategy for launch of new brand. Website design & build & eCRM strategy & implementation.

Various brand consultation, digital innovation strategy consulting, social media community building & management of online assets.

Freelance Digital Specialist

JAN 2014 - DEC 2015

Specialising in all things digital, social media, innovation - ranging from; Digital Strategy, Scoping, Documentation, Production, Project Management, Implementation, Business Operations and sometimes even Therapist (People Management).

Diligent & highly experienced in setting up Google Adwords, Facebook ad campaigns, SEO audit & improvement for clients. The list goes on.

My true speciality - I am a doer, Producer - I get the job done with passion and at a high standard. Also have managed and produced many Photography shoots on behalf of clients within fashion, lifestyle, travel.

Freelance Clients: MYER, Heinz, Bulla, dnatatravel, Emirates, Banjo.

Grey Group Australia

HEAD OF OPERATIONS  I MAY 2011 - JULY 2014

Working on all types of digital projects and their extensions (integrated, experiential, broadcast, photography, outdoor) as the main point of contact for both internal and external stakeholders. Large focus on strategy, scoping, user experience, functionality & ensuring achieving projects within budget and timeline.

Key role:

  • Leading a team of 25+ Producers, Designers and Developers. People management & looking after teams needs, delegating tasks.

  • Reporting directly to the CEO - part of the core management team.

  • Focused on building all operational processes within the agency - tools, budgets, timelines.

  • Own P&L & overall business financial management - ensuring projects operate smoothly, within client budgets & are profitable for the agency.

Main Clients: TAC, Bulla Dairy, Greenseas, MS

whitegrey.com.au

CHE Proximity

SENIOR DIGITAL PRODUCER  I OCT 2009 - APRIL 2011

Leading Senior Digital Producer across campaign work and longer term digital development.  Worked within a growing team, and was presented with daily challenges; pushing conventions.

Key role:

  • Hybrid all round producer & operations role.

  • Team leader of 10+ employees.

  • Managing projects, from strategy, to scoping to development.

  • Budgets & department financial management.

  • Contributed to processes, improving efficiency throughout the agency.

Clients: Village Cinemas, The Laminex Group, The Australian Institute of Architects, CPA Australia, World Vision, Yellow Pages

cheproximity.com.au

DraftFCB

SENIOR DIGITAL ACCOUNT MANAGER  I MAR 2007 - OCT 2009

A hybrid Account Service & Producer role. My first agency role, whilst completing university studies.

Within three years, I excelled within Digital Account Service and was promoted to Senior Account Manager from Account Exec.

Clients: Angus & Robertson, BP Australia, Honda Australia & Honda Singapore, Lindt, Kraft, Vitasoy

draftfcb.com

Franchise Central

MARKETING MANAGER  I 2006 - APRIL 2007

Work placement as a result of a successful application to partake in Swinburne’s Industry Based Learning (IBL) lead me to this opportunity where I put theory to practice.

Key role:

  • Managed development & content of company website.

  • Promoted the launch of new franchises, creating marketing profiles for franchise businesses.

  • Ongoing communications with external stakeholders to inform of franchise launches.

Clients: Puppy Phat, Japan City, The Coffee Club, The Poultry Place, Ace Body Corporate

 

 

What I know…

SOFTWARE/ PROGRAMS/ STUFF

MAC: KeyNote, Axure, Sketch

ADOBE CC: Photoshop, Illustrator, In Design, After Effects.

DEVELOPMENT: Working knowledge of HTML5, CSS, Wordpress, React, PHP, .Net, mySQL, Javascript, jquery, Flex, Python, Django, Ruby on Rails, iOS & Android apps, WeChat mini programs.

PROJECT MANAGEMENT TOOLS: Slack, Todoist, Invision, Trello, Basecamp, JIRA, Podio, Smartsheet, Float, Google Docs & Calendar.

MICROSOFT OFFICE: I mean, really? Yes. I am proficient in office :)


STUDIES

2005 – 2008: SWINBURNE UNI, MELBOURNE

Bachelor of Arts, Media Communications.

2004: SWINBURNE TAFE, MELBOURNE

Advanced Diploma of Business, Public Relations.

1998 – 2003: ST COLUMBA’S COLLEGE, ESSENDON

Victorian Certificate of Education.